Where Technology, Design,
Nature and Joy flow together

In a word
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An Innovation Hub For Water Sports, Design & Technology

4Waves® Project is an innovation hub dedicated to developing next-generation water sports products and technologies. Together with experts from diverse disciplines and academia, we explore new ways of moving on and with water — free, natural, sustainable, and accessible.

A New Way To Experience Water

We believe water is not an exclusive domain, but a living environment that connects people, nature, and technology. Our innovations bring people closer to the water through simple, intuitive, and sustainable design — combining advanced engineering with emotional, human centered experiences.

Surfer crouching on a wave with water droplets sprayed in sunlight against a clear sky.

Where Technology, Nature, and Joy Flow Together

Wavesomeness expresses the feeling of flow, freedom, and intelligence made tangible through design and innovation
and in products engineered to last and to respect the environment we ride.

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Shaping The Future Of Water Sports

We develop high-performance products, systems, and technologies guided equally by people and by nature.

Through cross-disciplinary thinking and the integration of expertise from aerospace and Formula One engineering, industrial design, material science, and high-performance sport, we create solutions that unite:

  • High performance
  • Sustainable materials and systems
  • Modular, intuitive usability

The 4Waves® modular foil board concept is the first tangible result of this approach. It forms the foundation of a scalable innovation platform for future products, patents, and collaborations — in water sports and beyond.

An Open Innovation Ecosystem

4Waves® Project is more than a product company.
It is an open innovation platform for:

  • Designers, engineers, and makers
  • Brands and technology partners
  • Athletes, schools, and communities

4Waves® Project is a living hub where new ways of experiencing water are explored — and where ideas, people, and brands grow together.

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Smiling bald man with glasses and gray beard wearing a gray jacket against a black background.

Oliver Zuegel

Innovation, Strategy & Brand Development

Oliver brings over 25 years of international experience in brand leadership, start-up development, and innovation-driven transformation.

As a founder, managing director, and advisor, he contributes deep expertise in strategic positioning, transformation processes, and user-centered innovation.

As the initiator and founder of the 4Waves® Project, he serves as CEO and is responsible for the overall business and product strategy.

His lifelong passion for water sports — from sailing and windsurfing to wing foiling — forms the personal foundation of the 4Waves® vision and its deep connection to water as a natural environment and essential element of life.

Close-up portrait of a man with light skin and brown hair wearing a white collared shirt against a black background.

Gabriele Colaoni

Technology, Materials & High-Performance Engineering

Gabriele is a materials and aerospace engineer with over 20 years of experience in high-performance environments, including Formula One and aerospace, where precision, reliability, and manufacturability are essential.

As Co-founding Partner and Chief Technology Officer of the 4Waves®  Project, he defines the technological foundation and oversees system architecture, materials, and engineering standards.

Through his work as founder of Colaoni-VEGA, he brings deep expertise in advanced materials, structures, and manufacturing — ensuring performance-driven, industrially robust solutions. He is also the author of Composite Materials for Technical Education, reflecting his hands-on expertise and decision-driven approach to engineering.

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Markus Moser

Business Strategy & Water Sports Perspective

Markus combines a strong business mindset with long-standing, hands-on experience in water sports.

As a passionate sailor, he brings deep practical understanding of user needs, conditions, and real-life application. His structured approach to processes, economics, and interdependencies makes him a key pillar of the founding team.

Together with Oliver and Gabriele, he helps align strategy, technology, and user perspective into a coherent and scalable concept.

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Andrea Hoeppner

High-Performance Sport & Communication Strategy

‍Andrea is a multiple Windsurfing World Champion and founder of Hoeppner Sport- Markenkommunikation

She brings a unique dual perspective to the 4Waves® Project: elite-level water sports expertise combined with strategic communication and consulting know-how.

Her experience as a professional athlete shaped her understanding of fair play, resilience, and self-driven organization — skills she later translated into her advisory work.

At 4Waves®, she contributes a forward-looking perspective on water sports culture, athlete needs, and authentic communication.

www.hoeppner-kommunikation.de

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SPD

Innovation & Design Thinking

Scuola Politecnica di Design (Milan) is our academic and innovation partner contributing interdisciplinary design expertise, design research, and future-oriented thinking at the intersection of technology, sustainability, and human-centered innovation.
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This collaboration reflects a common belief: that design, when connected to technology and purpose, can generate meaningful innovation — an approach that resonates strongly with the 4Waves® philosophy of Wavesomeness.

www.scuoladesign.com

Let’s Create What’s Next

Join the 4Waves® Project — as a partner, innovator, or collaborator — and help shape
the next generation of sustainable water experiences.

Join The Wave